Online Marketing In A Nutshell
Online Marketing is a multifaceted marketing channel which is quickly overtaking regular marketing methods. The benefit of online marketing over conventional marketing is that if done correctly, your customers find your products or services the moment they look for them online.
Another great feature of online marketing is that it is a lot more affordable than conventional marketing. TV, Radio and News ad campaigns cost a considerable amount of money, with a very wide audience to be marketed to. This is great for brand building, however online marketing has shown a better return on investment based on the targeted nature of the marketing.
Another benefit is the ability to measure the impact of your marketing efforts. With the digital nature of online marketing, you can see how your customers found your website, how they interacted with it and many other extremely useful metrics to help refine your marketing efforts. It also gives you a great idea on your return on investment.